{ "version": "1.0", "date": "2026-09-17", "count": 147, "scope": "Merchant Center compliance/recovery, not complete Google Ads suspension audit", "sources": { "G1": { "title": "Misrepresentation", "url": "https://support.google.com/merchants/answer/12079606?hl=en" }, "G2": { "title": "Add your business information", "url": "https://support.google.com/merchants/answer/14286818?hl=en" }, "G3": { "title": "Verify business documents", "url": "https://support.google.com/merchants/answer/17123687?hl=en" }, "G4": { "title": "Merchant Center guidelines", "url": "https://support.google.com/merchants/answer/12756116?hl=en" }, "G5": { "title": "Landing page requirements", "url": "https://support.google.com/merchants/answer/4752265?hl=en" }, "G6": { "title": "Product data specification", "url": "https://support.google.com/merchants/answer/7052112?hl=en" }, "G7": { "title": "Return policies", "url": "https://support.google.com/merchants/answer/14011730?hl=en" }, "G8": { "title": "Structured data for Merchant Center", "url": "https://support.google.com/merchants/answer/6069143?hl=en" }, "G9": { "title": "Abuse of the network", "url": "https://support.google.com/merchants/answer/6150118?hl=en" }, "G10": { "title": "Request a review", "url": "https://support.google.com/merchants/answer/13585221?hl=en" }, "G11": { "title": "Product link requirements", "url": "https://support.google.com/merchants/answer/6324416?hl=en" }, "G12": { "title": "Price requirements", "url": "https://support.google.com/merchants/answer/6324371?hl=en" }, "G13": { "title": "Availability requirements", "url": "https://support.google.com/merchants/answer/6324448?hl=en" }, "G14": { "title": "Stable landing pages", "url": "https://support.google.com/merchants/answer/7386329?hl=en" }, "G15": { "title": "Shopping ads policies", "url": "https://support.google.com/merchants/answer/6149970?hl=en" } }, "groups": [ { "name": "Business and identity", "checks": [ { "id": "MC-001", "check": "Seller's legal entity", "method": "Compare the website with the registration details provided", "applicability": "All", "sources": [ "G1", "G2", "G3" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-002", "check": "Store name in Merchant Center", "method": "Compare the public brand with the business name field", "applicability": "All", "sources": [ "G1", "G2", "G3" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-003", "check": "Identity of the website operator", "method": "Compare the seller across contacts, terms and documents", "applicability": "All", "sources": [ "G1", "G2", "G3" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-004", "check": "Validity of the business address", "method": "Compare the address with proof of activity; do not require a storefront sign from an online business", "applicability": "All", "sources": [ "G1", "G2", "G3" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-005", "check": "Address in Merchant Center and in documents", "method": "Compare the fields when account access is available", "applicability": "All", "sources": [ "G1", "G2", "G3" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-006", "check": "Business phone number", "method": "Check that the number is current and the stated connection with the seller is real", "applicability": "If provided or requested by Google", "sources": [ "G1", "G2", "G3" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-007", "check": "Working email support channel", "method": "Check that a test request is received, with the customer's consent", "applicability": "If email is declared as a channel", "sources": [ "G1", "G2", "G3" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-008", "check": "Store contact form", "method": "Check delivery of the request and confirmation of submission", "applicability": "If the form is used", "sources": [ "G1", "G2", "G3" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-009", "check": "Availability of contacts before purchase", "method": "Check the path from a product page to support", "applicability": "All", "sources": [ "G1", "G2", "G3" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-010", "check": "Phone verification in the account", "method": "Compare the status and unfinished actions", "applicability": "If required by the account", "sources": [ "G1", "G2", "G3" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-011", "check": "Verification of business documents", "method": "Compare the current request, the type and the validity of the documents", "applicability": "If requested by Google", "sources": [ "G1", "G2", "G3" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-012", "check": "Payments Profile data", "method": "Compare the owner and details with the business; do not publish documents", "applicability": "If the profile is linked and available", "sources": [ "G1", "G2", "G3" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-013", "check": "No third-party details in translations", "method": "Check names, addresses and contacts in all active languages", "applicability": "Multilingual store", "sources": [ "G1", "G2", "G3" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" } ] }, { "name": "Products, supply and substantiation of claims", "checks": [ { "id": "MC-014", "check": "Product category eligibility", "method": "Classify the assortment against current Shopping policies", "applicability": "All", "sources": [ "G1", "G9", "G15" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-015", "check": "Restrictions by country and display format", "method": "Compare the category, market and applicable restrictions", "applicability": "If the category is restricted", "sources": [ "G1", "G9", "G15" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-016", "check": "Counterfeit risk", "method": "Check the origin of branded products using the available evidence", "applicability": "Branded products", "sources": [ "G1", "G9", "G15" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-017", "check": "Claim of being an official dealer", "method": "Compare the wording with the actual authorization", "applicability": "If claimed", "sources": [ "G1", "G9", "G15" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-018", "check": "Using another party's brand as one's own", "method": "Compare the manufacturer, seller and brand on the website", "applicability": "Branded products", "sources": [ "G1", "G9", "G15" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-019", "check": "Origin and supplier", "method": "Check available invoices, contracts or other confirmations; there is no universal requirement to upload them", "applicability": "If the supply chain needs to be confirmed", "sources": [ "G1", "G9", "G15" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-020", "check": "Ability to fulfill orders", "method": "Compare stock, the supplier and the actual fulfillment process", "applicability": "All", "sources": [ "G1", "G9", "G15" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-021", "check": "Medical and other sensitive claims", "method": "Identify unverifiable claims and applicable restrictions", "applicability": "If such claims are present", "sources": [ "G1", "G9", "G15" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-022", "check": "Reviews and ratings", "method": "Check the origin of published reviews; do not treat their absence as a violation", "applicability": "If published", "sources": [ "G1", "G9", "G15" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-023", "check": "Certificates and partner badges", "method": "Compare the expiry, the owner and the right to the claimed status", "applicability": "If published", "sources": [ "G1", "G9", "G15" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-024", "check": "External contradictions about the business", "method": "Compare the available public information; the absence of social networks is not a violation in itself", "applicability": "If external information exists", "sources": [ "G1", "G9", "G15" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" } ] }, { "name": "Website and terms transparency", "checks": [ { "id": "MC-025", "check": "Seller information", "method": "Check for a clear description of the business; a separate About page is not required by itself", "applicability": "All", "sources": [ "G1", "G4", "G5" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-026", "check": "Terms of sale before payment", "method": "Go through the buyer journey and find the applicable terms", "applicability": "All", "sources": [ "G1", "G4", "G5" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-027", "check": "Privacy policy", "method": "Check availability and correspondence with the actual data collection; legal review is separate", "applicability": "If personal data is collected", "sources": [ "G1", "G4", "G5" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-028", "check": "Availability of terms without registration", "method": "Open the terms in a new guest session", "applicability": "All", "sources": [ "G1", "G4", "G5" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-029", "check": "Completeness of policies", "method": "Find unfilled fields, lorem ipsum and template instructions", "applicability": "All", "sources": [ "G1", "G4", "G5" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-030", "check": "Consistency of policies across languages", "method": "Compare the material terms in the active translations", "applicability": "Multilingual store", "sources": [ "G1", "G4", "G5" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-031", "check": "Contradictions between banners and detailed terms", "method": "Compare short promises with the policy texts", "applicability": "If there are banners with terms", "sources": [ "G1", "G4", "G5" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-032", "check": "Hidden mandatory fees", "method": "Compare public offers with the final set of mandatory payments", "applicability": "All", "sources": [ "G1", "G4", "G5" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-033", "check": "Fake urgency timers", "method": "Check repeatability and the actual duration of the promotion claimed", "applicability": "If timers are present", "sources": [ "G1", "G4", "G5" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-034", "check": "Fake stock levels and buyer counts", "method": "Compare the widgets with verifiable data", "applicability": "If such widgets are present", "sources": [ "G1", "G4", "G5" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-035", "check": "Unsubstantiated guarantees of results", "method": "Check promises about product properties and the result of use", "applicability": "If promises are made", "sources": [ "G1", "G4", "G5" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-036", "check": "Subscription terms", "method": "Check the frequency, cost and cancellation terms before payment", "applicability": "If subscriptions are offered", "sources": [ "G1", "G4", "G5" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-037", "check": "Product warranty terms", "method": "Compare the promised warranty with the actual terms", "applicability": "If a warranty is claimed", "sources": [ "G1", "G4", "G5" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-038", "check": "Promotion terms", "method": "Check the timing, applicability and the ability to use the offer", "applicability": "If there are promotions", "sources": [ "G1", "G4", "G5" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" } ] }, { "name": "Shipping and taxes", "checks": [ { "id": "MC-039", "check": "Shipping countries on the website", "method": "Compare the stated countries with the ability to place an order", "applicability": "All", "sources": [ "G1", "G4", "G6", "G12" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-040", "check": "Shipping countries in Merchant Center", "method": "Compare the settings with actual coverage", "applicability": "All", "sources": [ "G1", "G4", "G6", "G12" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-041", "check": "Order processing time", "method": "Compare the website, settings and the actual process", "applicability": "All", "sources": [ "G1", "G4", "G6", "G12" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-042", "check": "Transit time", "method": "Compare promises with the available shipping methods", "applicability": "All", "sources": [ "G1", "G4", "G6", "G12" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-043", "check": "Cut-off time and business days", "method": "Compare the settings with the processing schedule", "applicability": "If time calculation is used", "sources": [ "G1", "G4", "G6", "G12" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-044", "check": "Standard shipping rates", "method": "Compare the website, Merchant Center and checkout at test addresses", "applicability": "All", "sources": [ "G1", "G4", "G6", "G12" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-045", "check": "Free shipping threshold", "method": "Check below, at and above the threshold", "applicability": "If there is free shipping above an amount", "sources": [ "G1", "G4", "G6", "G12" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-046", "check": "Remote region exclusions", "method": "Check restrictions and extra charges in the stated market", "applicability": "If there are exclusions", "sources": [ "G1", "G4", "G6", "G12" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-047", "check": "Weight and size surcharges", "method": "Check that the rates apply to the chosen products", "applicability": "If there are special rates", "sources": [ "G1", "G4", "G6", "G12" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-048", "check": "Express shipping methods", "method": "Compare availability, price and promised timing", "applicability": "If offered", "sources": [ "G1", "G4", "G6", "G12" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-049", "check": "Taxes in the price", "method": "Check the tax display rules for the target market and price consistency", "applicability": "For applicable markets", "sources": [ "G1", "G4", "G6", "G12" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-050", "check": "Duties and cross-border costs", "method": "Check the disclosure of mandatory costs and payment terms", "applicability": "Cross-border sales", "sources": [ "G1", "G4", "G6", "G12" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" } ] }, { "name": "Returns and refunds", "checks": [ { "id": "MC-051", "check": "Public return information", "method": "Check it is available before purchase without entering personal data", "applicability": "All", "sources": [ "G1", "G7" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-052", "check": "Accepting returns and exceptions", "method": "Check for a clear statement of which returns are accepted; do not set a single deadline for all countries", "applicability": "All", "sources": [ "G1", "G7" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-053", "check": "Return window", "method": "Compare the period on the website and in the settings, if they are set", "applicability": "If returns are accepted", "sources": [ "G1", "G7" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-054", "check": "Acceptable condition of the product", "method": "Compare the terms and restrictions for returns", "applicability": "If returns are accepted", "sources": [ "G1", "G7" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-055", "check": "Return request procedure", "method": "Check for a clear, working way to make a request", "applicability": "If returns are accepted", "sources": [ "G1", "G7" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-056", "check": "Return handover methods", "method": "Compare postal, in-store and other stated options", "applicability": "If returns are accepted", "sources": [ "G1", "G7" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-057", "check": "Shipping address or instructions", "method": "Check the actual instructions, including those issued after a request", "applicability": "If shipping is required", "sources": [ "G1", "G7" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-058", "check": "Cost of return shipping", "method": "Compare who pays and how much against the settings", "applicability": "If returns are accepted", "sources": [ "G1", "G7" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-059", "check": "Restocking fee", "method": "Check the disclosure and consistency of the fee on all surfaces", "applicability": "If a fee applies", "sources": [ "G1", "G7" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-060", "check": "Refund timing and method", "method": "Compare the stated terms with the working process", "applicability": "If a refund is provided", "sources": [ "G1", "G7" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-061", "check": "Consistency of exceptions in Merchant Center", "method": "Compare policy labels and exceptions with the website and specific products", "applicability": "If policies are configured in Merchant Center", "sources": [ "G1", "G7" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" } ] }, { "name": "Purchase and payment", "checks": [ { "id": "MC-062", "check": "Add to cart", "method": "Check an eligible product that is available for purchase", "applicability": "All", "sources": [ "G1", "G4", "G5", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-063", "check": "Checkout in a way available to the buyer", "method": "Go through a purchase; do not declare guest checkout a universal obligation", "applicability": "All", "sources": [ "G1", "G4", "G5", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-064", "check": "Buying the stated quantity", "method": "Check quantity and minimum order limits", "applicability": "All", "sources": [ "G1", "G4", "G5", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-065", "check": "Moving to a working payment", "method": "Reach the payment step without charging money", "applicability": "All", "sources": [ "G1", "G4", "G5", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-066", "check": "Availability of an applicable payment method", "method": "Check a purchase in the target market with a supported method", "applicability": "All", "sources": [ "G1", "G4", "G5", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-067", "check": "HTTPS in checkout", "method": "Check the security of the steps that collect buyer data", "applicability": "All", "sources": [ "G1", "G4", "G5", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-068", "check": "Unit price in the cart", "method": "Compare with the chosen offer on the product page and in the feed", "applicability": "All", "sources": [ "G1", "G4", "G5", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-069", "check": "Currency at payment", "method": "Compare the currency of the chosen offer along the whole path", "applicability": "All", "sources": [ "G1", "G4", "G5", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-070", "check": "Shipping total at checkout", "method": "Compare the specific rate with the stated terms", "applicability": "All", "sources": [ "G1", "G4", "G5", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-071", "check": "Unrequested items and surcharges", "method": "Check that nothing is imposed covertly in the cart", "applicability": "All", "sources": [ "G1", "G4", "G5", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-072", "check": "Choice of product variant in the order", "method": "Compare the SKU and properties of the ordered variant", "applicability": "Variant products", "sources": [ "G1", "G4", "G5", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-073", "check": "Promo code and promotion terms in checkout", "method": "Check the stated promotion for hidden conditions", "applicability": "If a promotion exists", "sources": [ "G1", "G4", "G5", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-074", "check": "Order confirmation", "method": "Check through test mode or an existing anonymized order; a real purchase is agreed separately", "applicability": "If a safe test is available", "sources": [ "G1", "G4", "G5", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" } ] }, { "name": "Product pages and landing pages", "checks": [ { "id": "MC-075", "check": "Landing page of a specific product", "method": "Check that the link leads to the product and not to a general catalog", "applicability": "All", "sources": [ "G5", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-076", "check": "Exact variant match via the link", "method": "Open the feed URL in a new session", "applicability": "Variant products", "sources": [ "G5", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-077", "check": "Description of the actual product", "method": "Compare the main information with the item being sold", "applicability": "All", "sources": [ "G5", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-078", "check": "Image of the actual product", "method": "Compare the image with the item and the variant", "applicability": "All", "sources": [ "G5", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-079", "check": "Visible offer price", "method": "Check that the main price is distinguishable among other prices", "applicability": "All", "sources": [ "G5", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-080", "check": "Visible offer currency", "method": "Check that the currency is unambiguous for the visitor", "applicability": "All", "sources": [ "G5", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-081", "check": "Visible availability", "method": "Compare the status and the ability to purchase the product", "applicability": "All", "sources": [ "G5", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-082", "check": "Working buy button", "method": "Check the button and the related purchase scenario", "applicability": "All", "sources": [ "G5", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-083", "check": "Product condition", "method": "Compare new, used, refurbished with the actual offer", "applicability": "If applicable to the assortment", "sources": [ "G5", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-084", "check": "Language of the product page", "method": "Compare with the language of the offer and the applicable requirements", "applicability": "All", "sources": [ "G5", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-085", "check": "Mobile compatibility", "method": "Check that essential elements are available on a phone", "applicability": "All", "sources": [ "G5", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-086", "check": "Overlapping windows", "method": "Check that the windows can be closed and the product seen", "applicability": "If there are pop-ups or banners", "sources": [ "G5", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-087", "check": "Stability after loading", "method": "Compare the price, availability and chosen variant before and after client-side scripts", "applicability": "All", "sources": [ "G5", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" } ] }, { "name": "Feed and product attributes", "checks": [ { "id": "MC-088", "check": "Stable unique id", "method": "Check uniqueness and whether the ID changes on updates", "applicability": "All", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-089", "check": "Title attribute", "method": "Check the description of the same product without prohibited promotional clutter", "applicability": "All", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-090", "check": "Description attribute", "method": "Check the match with the product and the applicable format", "applicability": "All", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-091", "check": "Link attribute", "method": "Check the syntax, domain and target URL", "applicability": "All", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-092", "check": "Main image image_link", "method": "Check the presence and validity of the image URL", "applicability": "All", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-093", "check": "Image quality", "method": "Check image restrictions, including overlays and unacceptable placeholders", "applicability": "All", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-094", "check": "Price attribute", "method": "Check the format, currency and match with the offer", "applicability": "All", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-095", "check": "Sale price and discount period", "method": "Compare the discount, dates and validity of the offer", "applicability": "If a discount is provided", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-096", "check": "Availability attribute", "method": "Compare the permitted value with the actual stock", "applicability": "All", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-097", "check": "Availability date", "method": "Check the date for preorder or backorder", "applicability": "If required for the status", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-098", "check": "Condition attribute", "method": "Compare the actual condition and whether it must be provided", "applicability": "Per product requirements", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-099", "check": "Brand attribute", "method": "Check the real brand and the applicable requirement", "applicability": "Per product requirements", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-100", "check": "GTIN attribute", "method": "Check the identifier is correct; do not invent one for a product without a GTIN", "applicability": "If a GTIN is assigned by the manufacturer", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-101", "check": "MPN attribute", "method": "Compare the manufacturer code and applicability", "applicability": "If required or provided", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-102", "check": "Identifier exists", "method": "Check that false does not hide existing identifiers", "applicability": "If used", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-103", "check": "Item group id", "method": "Check that only variants of one product are grouped", "applicability": "Variant products", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-104", "check": "Variant attributes", "method": "Compare size, color and other attributes required for the category and market", "applicability": "By category and market", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-105", "check": "Product categorization", "method": "Check the correctness of google_product_category and the required specificity", "applicability": "If required or provided", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-106", "check": "Regularity of feed updates", "method": "Compare the schedule and the actual freshness of product data", "applicability": "All", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-107", "check": "Feed rules and overrides", "method": "Check the resulting product after rules and additional sources", "applicability": "If used", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-108", "check": "Processing errors and coverage", "method": "Compare the expected set of products with the upload result and diagnostics", "applicability": "All", "sources": [ "G6", "G12", "G13" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" } ] }, { "name": "Structured data", "checks": [ { "id": "MC-109", "check": "Correct Product and Offer", "method": "Check the syntax and the link to the right product", "applicability": "If markup is present or used for import", "sources": [ "G8" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-110", "check": "Price in structured data", "method": "Compare with the visible price of the chosen offer", "applicability": "If markup is present", "sources": [ "G8" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-111", "check": "Price currency in markup", "method": "Compare with the currency of the chosen offer", "applicability": "If markup is present", "sources": [ "G8" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-112", "check": "Availability in markup", "method": "Compare with visible and actual availability", "applicability": "If markup is present", "sources": [ "G8" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-113", "check": "Item condition in markup", "method": "Compare with the condition of the actual product", "applicability": "If the field is applicable", "sources": [ "G8" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-114", "check": "Offer URL in markup", "method": "Check that it matches the same product and variant", "applicability": "If markup is present", "sources": [ "G8" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-115", "check": "Product identifiers in markup", "method": "Compare the SKU, GTIN and brand with the same product", "applicability": "If the fields are provided", "sources": [ "G8" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-116", "check": "Duplicate Product objects", "method": "Find conflicting data from the theme, app and plugin", "applicability": "If markup is present", "sources": [ "G8" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-117", "check": "Markup availability for data retrieval", "method": "Check extraction in the way Google uses", "applicability": "If markup is used", "sources": [ "G8" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-118", "check": "Result of automatic item updates", "method": "Compare the history of fixes and the sources; the feature does not replace a fresh feed", "applicability": "If the feature is used", "sources": [ "G8" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" } ] }, { "name": "Technical access and stability", "checks": [ { "id": "MC-119", "check": "HTTP responses of product URLs", "method": "Check actual responses on a sample and mass errors", "applicability": "All", "sources": [ "G5", "G9", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-120", "check": "Robots.txt for product pages", "method": "Check that the necessary Google crawlers are not blocked", "applicability": "All", "sources": [ "G5", "G9", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-121", "check": "Google's access to images", "method": "Check robots and the HTTP responses of image_link", "applicability": "All", "sources": [ "G5", "G9", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-122", "check": "WAF and CAPTCHA for robots", "method": "Check logs and rules; do not create a bypass showing another version of the content", "applicability": "If a protective layer exists", "sources": [ "G5", "G9", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-123", "check": "No login before viewing a product", "method": "Open the advertised product without a user session", "applicability": "All", "sources": [ "G5", "G9", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-124", "check": "Redirects of product URLs", "method": "Check the final product and the absence of loops", "applicability": "All", "sources": [ "G5", "G9", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-125", "check": "International redirects", "method": "Check that the product and terms are preserved for the target market", "applicability": "If there are geo-redirects", "sources": [ "G5", "G9", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-126", "check": "No cloaking", "method": "Compare the material offer for users and allowed crawlers", "applicability": "All", "sources": [ "G5", "G9", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-127", "check": "Website operation without cookie state", "method": "Check a new session and the availability of the offer", "applicability": "All", "sources": [ "G5", "G9", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-128", "check": "HTTPS and the store certificate", "method": "Check the chain of trust, expiry and mixed content in the purchase", "applicability": "All", "sources": [ "G5", "G9", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-129", "check": "Application or JavaScript error", "method": "Check whether the product, price and purchase disappear because of failures", "applicability": "All", "sources": [ "G5", "G9", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-130", "check": "Intermittent failures and overload", "method": "Compare monitoring history and logs instead of one successful load", "applicability": "If history is available", "sources": [ "G5", "G9", "G11", "G14" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" } ] }, { "name": "Merchant Center settings", "checks": [ { "id": "MC-131", "check": "Verified and claimed domain", "method": "Compare verification and claim statuses", "applicability": "All", "sources": [ "G2", "G4", "G6", "G9" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-132", "check": "Match of store and feed domains", "method": "Compare the final links with the account's permitted domain", "applicability": "All", "sources": [ "G2", "G4", "G6", "G9" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-133", "check": "Target countries and data language", "method": "Compare the settings with the markets actually served", "applicability": "All", "sources": [ "G2", "G4", "G6", "G9" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-134", "check": "Needs attention items without hiding", "method": "Remove all prioritization filters and save the full list", "applicability": "All", "sources": [ "G2", "G4", "G6", "G9" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-135", "check": "Data source setup", "method": "Compare active sources, the import method and conflicts", "applicability": "All", "sources": [ "G2", "G4", "G6", "G9" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-136", "check": "Automatically added products", "method": "Check that unsupported or incorrect offers have not been added", "applicability": "If the feature is enabled", "sources": [ "G2", "G4", "G6", "G9" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-137", "check": "CSS or agency account link", "method": "Compare the correct owner and the applicability of the structure", "applicability": "If used", "sources": [ "G2", "G4", "G6", "G9" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-138", "check": "Unfinished account actions", "method": "Check onboarding, confirmations and mandatory interface requests", "applicability": "If such actions exist", "sources": [ "G2", "G4", "G6", "G9" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" } ] }, { "name": "Linked accounts and review readiness", "checks": [ { "id": "MC-139", "check": "Status of the linked Google Ads", "method": "Check for a separate violation on the linked account", "applicability": "If Ads is linked", "sources": [ "G9", "G10" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-140", "check": "History of old Merchant accounts", "method": "Gather data about previous accounts and the reasons for their state", "applicability": "If such accounts existed", "sources": [ "G9", "G10" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-141", "check": "Duplicate offers across accounts", "method": "Check the risk of an abuse of network violation", "applicability": "If there are several accounts", "sources": [ "G9", "G10" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-142", "check": "Text of the original notification", "method": "Save the exact category, date and affected surfaces", "applicability": "All", "sources": [ "G9", "G10" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-143", "check": "History of reviews and rejections", "method": "Build a timeline of submissions and responses received", "applicability": "If reviews have already been made", "sources": [ "G9", "G10" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-144", "check": "Current cooldown and review restrictions", "method": "Check the available actions and the date of the next attempt", "applicability": "If restrictions exist", "sources": [ "G9", "G10" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-145", "check": "Fixes actually taking effect", "method": "Re-check the website and the final data after the update", "applicability": "Before a review", "sources": [ "G9", "G10" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-146", "check": "Evidence of the changes made", "method": "Gather URLs, screenshots, dates and the change log", "applicability": "Before a review", "sources": [ "G9", "G10" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" }, { "id": "MC-147", "check": "Consistency of the request with the actual facts", "method": "Check the description of the fixes and the absence of unconfirmed claims", "applicability": "Before a review", "sources": [ "G9", "G10" ], "basis": "An in-house diagnostic check based on the listed documents; not a separate statement by Google about the cause of a suspension" } ] } ] }